I'm Julien, Senior Consultant at FullSIX China, leading relationship marketing agency.

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MARKETING HAS CHANGED
http://www.fullsix.com.cn

 


The Internet Marketing Strategy Of Being A Niche Nazi To Attract Loyal Followers!

Become radically authentic!! The Best Strategy Proven To Gain Loyal Followers To Your Online Business or Blog

The Internet Marketing Strategy Of Being A Niche Nazi To Attract Loyal Followers!

Become radically authentic!! The Best Strategy Proven To Gain Loyal Followers To Your Online Business or Blog

Infographic: Top 10 Cities embracing mobile for local business.
In a more and more connected world, it is really not surprising that businesses - even though small & medium sized biz - are embracing Mobile technologies. 
Keep in touch with your office, keep your documents and files with you all the time, even though you’re always on the go… Dropbox, Google wave, Google Docs, Skype, Blackberry and other Smartphones, everything is accessible to everyone.
21st century is a blessing! :)

Infographic: Top 10 Cities embracing mobile for local business.

In a more and more connected world, it is really not surprising that businesses - even though small & medium sized biz - are embracing Mobile technologies. 

Keep in touch with your office, keep your documents and files with you all the time, even though you’re always on the go… Dropbox, Google wave, Google Docs, Skype, Blackberry and other Smartphones, everything is accessible to everyone.

21st century is a blessing! :)

How to use Facebook as a powerful marketing tool?
With the increasing number of users of social media and mostly Facebook, companies have to look at marketing on social medias.
With already over 500 million users (expected to reach 1bn by the end of the year…), Facebook is the number 1 social network. People love it, people spend time on it (more and more!), they share it, talk about it… they can’t live without it!
Companies that have been using Facebook as a marketing tool very soon realized how great it is to build brand awareness and strengthen their customer relationships.
Doing marketing on Facebook is very efficient and is not high cash consuming as advertising or TV campaigns. But it has to be used correctly!
Facebook is particularly good for Small & Medium businesses that usually have very tight marketing budget and small time to allocate to their marketing strategy. Follow the link to learn more on how to lead an efficient Facebook marketing strategy.

How to use Facebook as a powerful marketing tool?

With the increasing number of users of social media and mostly Facebook, companies have to look at marketing on social medias.

With already over 500 million users (expected to reach 1bn by the end of the year…), Facebook is the number 1 social network. People love it, people spend time on it (more and more!), they share it, talk about it… they can’t live without it!

Companies that have been using Facebook as a marketing tool very soon realized how great it is to build brand awareness and strengthen their customer relationships.

Doing marketing on Facebook is very efficient and is not high cash consuming as advertising or TV campaigns. But it has to be used correctly!

Facebook is particularly good for Small & Medium businesses that usually have very tight marketing budget and small time to allocate to their marketing strategy. Follow the link to learn more on how to lead an efficient Facebook marketing strategy.

Is there a social media tech bubble?
As I joined the digital & social media industry not so long ago, I’ve been reading many articles regarding the mind-blowing growth of this industry. After LinkedIn’s IPO that valuated the company at nearly $9bn after just one day, I started wondering: how far this will keep going?
I am a social media lover and I want to thank all of these brilliant people like Zuckerberg, Page & Brin or Dorseyfor opening a whole new world. These social media platforms totally transformed the way people communicate together and made the world smaller then ever. And it is just the beginning!
But I want to say that it might be going too far market value speaking. We all remember the Internet bubble back in 2000 when tech companies were valuated over a 100 times their annual revenues. Many investors lost tons of money with this bubble! And not only them, but the whole economy suffered from that tech bubble burst… And even though it’s a very different industry, the 2008 subprime bubble burst made the world fall into the worst recession in modern history.
By the end of this year it is expected that Facebook’s market value reaches $100 billion! That is to say 50 times its annual revenues!
In not a long time from now, we may see a bid change in the social media industry if one of these big companies falls apart…
Share your comments, I would like to know what you guys think about this.

Is there a social media tech bubble?

As I joined the digital & social media industry not so long ago, I’ve been reading many articles regarding the mind-blowing growth of this industry. After LinkedIn’s IPO that valuated the company at nearly $9bn after just one day, I started wondering: how far this will keep going?

I am a social media lover and I want to thank all of these brilliant people like Zuckerberg, Page & Brin or Dorseyfor opening a whole new world. These social media platforms totally transformed the way people communicate together and made the world smaller then ever. And it is just the beginning!

But I want to say that it might be going too far market value speaking. We all remember the Internet bubble back in 2000 when tech companies were valuated over a 100 times their annual revenues. Many investors lost tons of money with this bubble! And not only them, but the whole economy suffered from that tech bubble burst… And even though it’s a very different industry, the 2008 subprime bubble burst made the world fall into the worst recession in modern history.

By the end of this year it is expected that Facebook’s market value reaches $100 billion! That is to say 50 times its annual revenues!

In not a long time from now, we may see a bid change in the social media industry if one of these big companies falls apart…

Share your comments, I would like to know what you guys think about this.

Advertising expenditures on Social Media to hit sky-high amounts this year.
Social media is now the best way to connect people together, to share your thoughts, what you like/don’t like. Brands or business know it and want to benefit from it!
We are all consumers and we do NOT pay attention anymore to huge billboards on the road, we tend to no trust what we see and hear on TV. But what we see on facebook and Twitter… well we love it! We receive these tailor made ads that are designed for US and we are not bothered anymore with random commercials we don’t even care about.
Small and Medium business owners, here is the fact: to make more business, you have to go social! You have to talk to your customers directly in their home (mail box or facebook accounts). Do not expect that your customers will simply come to you. The world is changing, and it’s changing fast! Change with it or you’ll die!

Advertising expenditures on Social Media to hit sky-high amounts this year.

Social media is now the best way to connect people together, to share your thoughts, what you like/don’t like. Brands or business know it and want to benefit from it!

We are all consumers and we do NOT pay attention anymore to huge billboards on the road, we tend to no trust what we see and hear on TV. But what we see on facebook and Twitter… well we love it! We receive these tailor made ads that are designed for US and we are not bothered anymore with random commercials we don’t even care about.

Small and Medium business owners, here is the fact: to make more business, you have to go social! You have to talk to your customers directly in their home (mail box or facebook accounts). Do not expect that your customers will simply come to you. The world is changing, and it’s changing fast! Change with it or you’ll die!

Bundle: getting smarter about money together.
Another step towards everything social!!
Pretty cool website where you get to share your advice and tips to help people out. It goes from finding the best best but cheap pizza in town to how to save up money for next getaway weekend in fall!
I like the idea :)

Bundle: getting smarter about money together.

Another step towards everything social!!

Pretty cool website where you get to share your advice and tips to help people out. It goes from finding the best best but cheap pizza in town to how to save up money for next getaway weekend in fall!

I like the idea :)

The mind-blowing power of the “social commerce”
Figures don’t lie!! We all have a facebook account, most of us have a twitter account, we read blogs, articles…. but when it comes to buy a product, the best “tool” we can rely on to have the best piece of information is still word-of-mouth. And who do we ask? Our friends for sure…. through Facebook!!
As a business owner doing e-commerce, you HAVE TO look up the facebook store front. It’s an incredible way of increasing your sales while building a brand image that is close to your customers.
Facebook totally changed the way we all communicate… well it will soon transform the way we BUY!
To manage your store front, your website, your facebook page, your twitter account, your blog…. use an Integrated Marketing Platform or I can bet you’ll get lost and won’t be able to keep up with everything at one time!! WEB IMP helps you save time & cash while building a super efficient marketing strategy through the social medias.

The mind-blowing power of the “social commerce”

Figures don’t lie!! We all have a facebook account, most of us have a twitter account, we read blogs, articles…. but when it comes to buy a product, the best “tool” we can rely on to have the best piece of information is still word-of-mouth. And who do we ask? Our friends for sure…. through Facebook!!

As a business owner doing e-commerce, you HAVE TO look up the facebook store front. It’s an incredible way of increasing your sales while building a brand image that is close to your customers.

Facebook totally changed the way we all communicate… well it will soon transform the way we BUY!

To manage your store front, your website, your facebook page, your twitter account, your blog…. use an Integrated Marketing Platform or I can bet you’ll get lost and won’t be able to keep up with everything at one time!! WEB IMP helps you save time & cash while building a super efficient marketing strategy through the social medias.

Social Media CRM
A CRM platform is a Customer Relationship Management platform. It allows businesses to manage their relationship with their clients more efficiently.
The best CRM are part of Integrated marketing Platforms (the best one for SMB is the “WEB IMP”). It takes only small time & cash investment for a company to use an IMP to converse with their clients and build a close relationship with them. Communicate globally, talk individually!

Social Media CRM

A CRM platform is a Customer Relationship Management platform. It allows businesses to manage their relationship with their clients more efficiently.

The best CRM are part of Integrated marketing Platforms (the best one for SMB is the “WEB IMP”). It takes only small time & cash investment for a company to use an IMP to converse with their clients and build a close relationship with them. Communicate globally, talk individually!

China to soon hit 1 billion mobile phone users!!
Every single day we hear about China’s huge growth figures in every industry. Here is another one: the mobile phone industry.
With already over 900 million users, it is from far the first mobile phone market in the world. And it is expending even more as you are reading this right now.
Nokia is still the first phone manufacturer in the country with about 30% market share - maybe one the only market they still hold the first position! - but for how long? Android is eating up the market very quickly and is not far behind. Android smartphones represent 28% of all mobile phone sales.

China to soon hit 1 billion mobile phone users!!

Every single day we hear about China’s huge growth figures in every industry. Here is another one: the mobile phone industry.

With already over 900 million users, it is from far the first mobile phone market in the world. And it is expending even more as you are reading this right now.

Nokia is still the first phone manufacturer in the country with about 30% market share - maybe one the only market they still hold the first position! - but for how long? Android is eating up the market very quickly and is not far behind. Android smartphones represent 28% of all mobile phone sales.

My Big Wide World: Facebook dominates social media use. But is social media really worth companies' cash?

mybigwideworld:

Sensis and the Australian Interactive Media Industry Association has just released data that shows Facebook is dominating Australians’ use of social media.

62 per cent of the 803 Australians surveyed use social media and amazingly 97 per cent of these social media users use Facebook.